You're wrong about what SEO is!


SEO Services in Lahore

Many people who embark on SEO are mistaken about what SEO is. This is understandable because many people who speak about it are also wrong. Take for example the definition of SEO given by Wikipedia:

"Search Engine Optimization (SEO) is a set of techniques designed to promote the understanding of the theme and content of one or all pages of a website. by the search engines. These techniques aim to provide as much information about the content of a web page to search engine indexing robots. »
- Wikipedia

Let's get right to the point. This definition on Wikipedia is not wrong, it is off-topic.
The target of your SEO work is not Google, but the surfer! Focusing on what search engines will like is the fundamental mistake most people make about SEO. This vision of Google-driven SEO leads to SEO actions limited to the application of "recipes to please Google". Obviously, these recipes produce a very limited success. Trapped in the logic, web marketers or e-merchants are looking for better recipes. They are gradually giving in to the temptation of spam. And when the penalty falls, it's all their investment and jobs that are in jeopardy.

SEO is first and foremost marketing
Contrary to what its name implies, the priority of your SEO work is not Google, but the surfer. SEO is one of the components of web marketing, as is emailing or banner advertising. It is part of the overall marketing / communication strategy of the website and the company.

"SEO without marketing is as useful as a car without a steering wheel. "

SEO is very well explained with marketing terms. It consists first of all in identifying the needs expressed by Internet users through their research, then in responding as best as possible to these needs by the content of your site, and finally in popularizing  your content and your site so that Google clearly identifies its value. and proposes it.



Location: 19-A1, PIA Society, Johar Town,Lahore, Pakistan، Lahore, Punjab Pakistan, 54000, Pakistan

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